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Strategic brand messaging allows companies to communicate their values and build relationships with customers. Alpa Casa, a German alpaca farm, hosts tours, children’s birthday parties, and corporate team-building exercises. Design studio N13 Media uses the farm’s about us page to introduce each member of the alpaca herd — the real stars of the show. This page’s creativity and goofy visuals indicate the real-life experience at the farm will be just as lighthearted. With few words alone, they represent what their product is and what their brand values are.
Telling The Story of Your Business
Emily is a freelance copywriter and content strategist who runs EST Creative, a brand specializing in content planning and copywriting. This visually appealing Contact Us page example displays several eye-catching design elements. The best contact forms and pages go beyond mere design, as functionality is essential to every contact page design. They create a lasting impression on existing and potential customers, offering an overview of your brand to new customers. This production company mainly produces artistic horror films with social commentary, and its visual design and presentation reflect that creativity.
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But not only that, they dive right into the UI of each feature, so the visitor already gets a taste of what the product experience is about. An About Us page gives your audience a closer look at your brand. It shares your brand’s mission, values, and story to tell people what you’re building and why. With a simple white background, her stunning images take mainstage. She offers samples of her work on the same page, along with brand logos for social proof and numbers demonstrating her reach. With that in mind, the big headline on the About page introduces the company’s purpose.
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What is included in about us page?
Your about page should be a pillar of your brand voice and brand storytelling, somewhere folks really learn…about you. Your about us page content wins if it successfully tells the story of your business. It needs to use your brand voice and convey the core brand messages you want the world to know. Every business, regardless of industry, has a page designed to hit these marks.
Media Proper are passionate professionals who love to design, code, write, and explore the boundaries of technology and creativity. The contact page is visually appealing, sticking to a modern and clean design. Minna is a brand of refreshing tea that doesn't use any additional sugars or sweeteners to enhance the flavor of its tea. One of the successful contact pages, Minna, is straightforward, displaying its content in two distinct sections. Supernatural takes excellent satisfaction in inspiring culinary innovation in the kitchen by providing vibrant ingredients that let chefs show off their skills.
The About Us page for Florence Given’s shop is basically the artist’s bio. Next to a big picture of her, a few paragraphs detail her accomplishments, starting with “best-selling, record-breaking author” and “award-winning”. Then, there’s an emphasis on her values so that the customers know about the meaning behind her illustrations.
Talk about your audience.
It shows that About Us pages don’t have to be packed with information. Instead, you can straightforwardly introduce yourself and your company and still effectively get your point across. The Sill, a direct-to-consumer plant company, has a simple but effective About Us page. It focuses mainly on the company’s origin story, highlighting basic facts about its founders and evolution. RXBAR positions its About Us page around the company’s history, dating back to 2013.
Dribbble: Telling the Stories of Real Designers
Tor.com uses its About page to quickly describe what it does and guide readers to their destination. The second section of this page consists of a drop-down list with the organization’s principles. Each item’s heading distills the value into a statement, and the content under those headings elaborates on them. When you run a mission-driven organization, your values are a critical part of your identity. Doctors Without Borders understands this rule on its Who we are page. It’s worth noting, though, that some industries prefer having other details come first.
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Varying elements of different styles can keep the consumer engaged with the content. Wag’s About Us page is an effective reminder that you don’t have to go overboard with your About Us page content. Instead, concentrate on giving a high-level overview of your company and emphasizing a few key points. Consider using this format for the essential details you think every consumer should know about your business.
G2’s About G2 page finds a way to use traditional black on white design with colorful components that’s still part of a really unique and unusual design scheme. This applies to their font family as well; the standard Roboto font still looks original even though it’s such a commonly used typeface. In terms of its content, Zendesk introduces itself as a real conversation starter.
The alignment of each module and white spacing makes the page look simple and appealing. The balance maintained between the images and text is commendable. Short and engaging sentences completely explains the product which further makes the page productive. The alternating color of the main text is synchronized with the background color of the subsequent section and timed excellently. Zendesk's About page goes to display how productive motion effects can be for brand storytelling.
For entrepreneurs who have a personal brand tied to their business, this style of About Us page is effective. You can treat your business as one important chapter in a series of stories. Start at the beginning and end where your reader is introduced as a character in your personal story. 4ocean’s About Us page puts its mission statement front and center. This approach can work well for a mission-driven brand that’s working toward a goal its audience can get behind.
What makes your potential customers hesitate to buy an item, other than the price? The best product descriptions don’t just describe features and specifications about the product. You need good lighting, an appropriate setting, a plan for how you will shoot each product, and a good camera. A Contact Us page is a website page that provides visitors with a direct line of contact with the website owner. A vital component of a brand's website, a Contact Us page helps guide existing and new customers, reflecting a brand's commitment to customer service. Every standard contact form requires the information of the customer's name, email address, and the reason for contacting the brand.
To be fair, your home page should also include information about what your business is and what you do. However, with a home page, your primary goal should be to entice visitors into seeing the rest of your website or converting. This leaves you with little room for long digressions about your company’s mission and vision. Your values and beliefs are at the core of your company culture. So, if you don’t have them defined yet, it’s the right time to do that. The testimonials on a website show prospective customers the business is trustworthy.
