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The pops of color can be customized to your brand style, drawing emphasis to your CTA. If you want something with a little flavor, the Touraza template is a tasteful choice. With the “meet the team” section near the top, geometric designs, and striking typography, you'll be able to showcase the humans behind your brand. Go a step further by using videos to tell your company’s story. People seek connection, and there’s no better way to connect than to appear on camera. You want to share your story while also telling your audience what’s in it for them.
key elements of an effective product page design
Let your language set the tone of your personal story or brand. If you’d like, you can also add personal details like pictures of your pets or a list of your favorite movies. The page also includes a range of inspiring quotes from the company’s founders, as well as images that help to illustrate their story.
Why do websites have About Us content?
For example, you might want to add your Instagram feed that works as social proof, showing happy customers using your products. Perhaps you want to include a store notice about shipping policies that you can update store-wide. Or maybe you want to add a grid of your top-selling products at the bottom of each product page. Marey.com is an online store selling various types of water heaters and related technology and equipment. Their product pages allow the potential customer to see each item from several angles, view it up close, and look at features, specifications, and other product details. So, let’s look at how to create product pages and the key elements to delivering a great online shopping experience that results in five-star reviews and repeat customers.
13 Local Business 'About Us' Pages, to Inspire - Practical Ecommerce
13 Local Business 'About Us' Pages, to Inspire.
Posted: Thu, 19 Mar 2015 07:00:00 GMT [source]
Establish your mission statement.
There's a lot to love (and learn from) about this about us page. Stock photo smiles are cringeworthy, but smiles from members of your real-life team are welcoming and often unexpected. When you understand your buyer persona and you work in a creative market, you usually have the freedom to make your about us page as goofy as you want. The team at FortyOneTwenty does everything right with its about us page. Right off the bat, it identifes its team as artists, which is what you want when hiring anyone for a creative endeavor. What I love about this page is that it tells you what they are selling right away -- "Ridiculously comfy hammocks" -- then moves on quickly.
This creates an immersive feel that also shows visitors the brand’s values in action. This “about us” page is dominated by grey tones, it clearly shows us the company's brand story, value, and real data support. Furthermore, the blue CTA stands out as you scroll down the page. Instead, they illustrate their company culture with vector drawings that align with their branding and general design theme.
How Temu is shaking up the world of online shopping
It not only grabs your initial attention, it keeps you wondering what other little surprises lie ahead. On its old about us page (seen above), MailChimp did an admirable job of personifying their team and business, while also sharing their story. To help you build or redesign your about us page (and give your buyer's what they really need to know about your brand) here are 28 of the best about us pages we've ever come across.
A contact page is one of the most valuable pages on a website, helping you build trust, drive customer engagement, and reflect your business personality. On her About page, Brittany Berger convinces the reader to use her content marketing services by naming a problem her customers face and presenting herself as the solution. Personal details like pictures and tidbits of her life portray her as a person, not just a service. After you write your content, it’s time to add visuals and upload everything to your website. But while you need to keep your writing tight, you can still infuse it with your personality or brand voice.
“Twitter is what’s happening in the world and what people are talking about right now.” This sums up exactly what their product is about and what they’re brand represents. Let’s take a look at 16 of our favorite About Us pages, whose design and content strategy are worth writing home about. This professional YouTube content creator has an eclectic collection of videos related to technology and culture and expresses that diversity all over her About Me page. Near the bottom of the page, you can show off important numbers. That includes how many clients you have, how many projects you’ve completed, and how much coffee you drank.
Saucony’s About page focuses on the concept of goodness — being good for people, sports, small businesses, and the planet. It positions Saucony as an empowering product to help customers find goodness in themselves. Your website needs to impress visually and keep to your theme, but your About Us copy is where you can really show your heart and soul. In this way, Blank Street’s About Us page keeps true to its simplistic yet personable brand identity by writing a short, meaningful description in its menu font. It’s important that an About Us page for a construction company showcases their accomplishments, how they work and their priorities. When it comes to choosing a construction company, the main goal should be to get the reader to trust your work and be confident that you are the right choice for the job.
The rest of the page is dedicated entirely to sharing the story of the artisan weavers. The strength of this page was in its simplicity and how the platform let its content and accomplishments speak for itself. Bentley's about us page is actually laid out across several visual pages, each focusing on different pieces of their quality craftsmanship, rich history, and recent accolades.
Marketers know there’s value in keeping a casual tone in the content they create, but to attract customers, you need to prove you have discipline and integrity. As a self-described “creative hustler,” “rule-breaker,” and “designer of dope brands,” the language ShaDrena uses on her site comes across as edgy and authentic. For personal websites, consider placing your contact information front and center.
Their About Us page perfectly represents their brand values and their approach to the work they do. They are a Scottish-based company with a website that can help any aspiring website creator in the world. As long as you mention all the essential components, such as your brand story, accomplishments, mission, and values, you're all set. The addition of work and awards give audience the confidence to start communicating with them. Besides, the huge typeface and fresh design are exciting, sparking inquisitiveness among the visitors.
It is a superb example of a simple page that effectively conveys trust and encourages engagement. This technology solutions provider conveys transparency and a strong company culture on this About Us page. It also links to other webpages, delving into its entrepreneurial start in 1988, its company values, and awards. Packed with color, Adobe’s About Us page is engaging and clear in its value for the community of creative users and clients.
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